This new logo was inspired in the way how we learn to build things. As a consultancy, E2 teach the best way to grow up business. So, we decide to use blocks to represent a fun way to build things. E2 is a happy company, so a soft curve was necessary to dont look boring. Its strong, builder and fun.
The colors match the company's services. As editorial, projects, teaching, consulting and web marketing. Vivid colors are used to show how happy is company.